The Client
Landers Superstore is one of the Philippines’ leading grocery retailers. It operates large-scale membership stores offering a range of food, fashion and lifestyle products. Renowned for its curated selection and in-store experience, Landers sought to extend the same level of quality and convenience to its expanding online customer base.
The Challenge
Landers was facing increasing limitations in scaling up its offline business and meeting the rising demand for digital grocery shopping. Without an e-commerce platform, Landers lacked the infrastructure to manage online orders, real-time inventory and customer engagement, especially at speed and scale.
The Solution
IPS subsidiary fram^ designed and delivered a comprehensive e-commerce platform within a tight one-month timeframe. The initial launch involved a team of six engineers specialising in web design and development. Following the launch, a dedicated team of four engineers provided ongoing support and enhancements to the platform for over 12 months, including the rollout of a mobile app, real-time delivery services, performance optimisations and system integrations. Built on on a flexible Magento platform with modern cloud and app technologies, the platform now provides a consistent experience across all customer touchpoints.
Technology:
✅ReactJS
✅Magento 2,
✅PHP React Native for iOS and Android
✅Restful API
✅AWS
Results & Impact
Today, Landers’ digital operations are powered by a dedicated team focused on enhancing the dynamic back-end system and integrating it with the Order Management System. This agile approach has resulted in a seamless user experience and the timely delivery of high-quality products.
✅ Full digital launch in just four weeks!
✅ A scalable platform capable of supporting large product volumes and seasonal traffic.
✅ Enhanced customer engagement across devices
✅ A new revenue stream was unlocked through online orders and delivery services.
Why It Worked?
Speed met strategy: fram^ combined rapid delivery with a future-ready architecture, enabling Landers to go digital without compromising on performance or quality. Our close collaboration with internal teams ensured alignment from day one, making the transformation smooth, fast and sustainable. Landers has now evolved into a strategic partner aiming to transition its entire offline business to digital channels.
“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.â€
— Long Bui, Chief Analytic Officer & Co-founder
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