The Client
Beatly is a rapidly growing influencer marketing platform based in Sweden that connects brands with content creators across Europe. It helps marketers to plan, launch and measure campaigns using real-time reporting dashboards. By combining influencer relationships with advanced analytics, Beatly enables brands to reach new audiences and track their return on investment more effectively.
The Challenge
As influencer marketing gained momentum, Beatly had to quickly scale up to meet the rising demand from brands and creators alike. The platform had to handle large amounts of campaign data, integrate multiple reporting tools, and provide marketers with a seamless experience when managing complex, multi-market campaigns. The challenge was to balance speed of delivery with long-term scalability and data security.
The Solution
IPS subsidiary fram^ provided a dedicated product team that covered full-stack development, QA, and agile delivery. This team modernized the Beatly platform using a flexible architecture based on Ruby on Rails, React, AWS, and Elasticsearch. The team built robust campaign workflows, integrated Looker Studio for advanced analytics, and delivered new features iteratively in close collaboration with Beatly’s in-house team.
Results & Impact
✅ Scalable architecture that supports rapid growth in users and campaigns
✅ Integrated reporting dashboards enabling real-time campaign insights
✅ Faster rollout of new features, improving client onboarding and retention
✅ Reliable cloud infrastructure optimized for performance and security
Why It Worked
fram^ embedded an agile, long-term team to enable Beatly to innovate while maintaining platform stability. This close partnership ensured fast delivery cycles, robust data management, and a modern, user-friendly platform, all of which are critical factors in earning the trust of leading brands and influencers.
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