ZVV: Migrating Public Transport Digital Services to the Cloud 

Client Overview

The Zürcher Verkehrsverbund, ZVV, is the public transport authority for the canton of Zurich in Switzerland. It coordinates an integrated transport network comprising rail, bus, tram and boat services, ensuring seamless mobility for millions of passengers each year. ZVV’s website and digital channels are a key source of travel information, service updates, and customer engagement.

The Challenge

ZVV’s on-premises Adobe Experience Manager (AEM) platform had reached its limits in terms of flexibility and efficiency. The infrastructure was costly to maintain, updates were slow to implement, and scaling up to handle increased traffic was difficult. In order to support future growth, simplify content management and ensure high platform availability, ZVV needed to transition to a cloud-native architecture.

The Solution

IPS supported ZVV throughout their migration to AEM as a Cloud Service, implementing a scalable, secure and future-proof architecture in line with Adobe’s best practices. Key elements included:

✅ Migrating hundreds of pages and digital assets without interrupting the service.

✅ Adopting Adobe Core Components for faster development and easier maintenance.

✅ Designing streamlined authoring workflows to empower ZVV’s content teams. 

✅ Conducting targeted training sessions to ensure the swift adoption of new tools and processes.

Key features delivered:

✅ Significant cost savings through reduced infrastructure and maintenance overheads.

✅ A fully functional, cloud-based platform delivered in just a few sprints.

✅ High platform availability and minimal downtime.

✅ Greater editorial autonomy and an improved UI/UX for content teams.

✅ A future-ready platform, positioned for ongoing digital innovation.

Why It Worked

For IPS, this project was about more than just technology — it was about enabling transformation. By migrating to an expanded, cloud-based platform, we played a part in ZVV’s success story and helped lay the groundwork for a secure and confident digital future. ZVV can now use the dynamic capabilities of AEM to continuously adapt to evolving user needs and market demands, strengthening its position as a leader in Swiss public transport. With the new architecture, innovation becomes seamless.

✅ Innovation: effortless integration of emerging technologies to maintain competitiveness.

✅ Customer focus: real-time information enables a more personalised user experience.

✅ Time to market: faster deployment of new features for rapid adaptation.

While the initial focus was on modernising infrastructure and improving operational efficiency, the new cloud-based platform unlocks vast potential for future enhancements. Even without specific next steps defined, ZVV is now equipped to easily implement advanced features and capabilities whenever the opportunity arises.

“We have found more than just a service provider – we have found a true partner who is interested in our success. The complex task of modernising our infrastructure with AEM as a cloud service was tackled competently, and we were able to rely on our partner to overcome all challenges. The strategic transition to AEM as a cloud service has brought us scalability, agility and cost efficiency, which are crucial in today’s environment. In addition to all the technical aspects, the comprehensive author training was invaluable. It enabled our team to competently transfer the content and utilise the TouchUI to its full potential.”

Marcel Rapold, Information Technology Project Manager ZVV